HM Studio SS18

Hi Guys,

Like always I will start with saying sorry for my inactivity. A lot has happened in the past few months and my life has completely changed (for the good, so I’m not complaining).

However, I did work on a lot of projects regarding my Instagram page, one of the most exciting ones was a collaboration with H&M. I got asked to be one of the Dutch faces for the Studio SS18 collection. It’s always a big honor to be asked by a big brand like H&M, to me it shows that social media strategies are shifting. Nowadays the number of followers is becoming less important, engagement & quality, that’s important. I am very happy to see this shift, it gives a lot of people more opportunities.

I personally loved this specific collection, to give you a little background information: the collection is inspired by the city ambiance of Tokyo and the traditions of the Japanese culture. They combined minimalistic shapes with bold colours and abstract prints.

The styles differ a bit from my usual day to day outfits, but it was very fun to see how the stylist styled me & how the outfits came to life. Below you can find some of the the campaign shots.

H&M - Studio SS18H&M - Studio SS18


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  • Reply
    Leonel D Smith
    March 26, 2018 at 5:37 am

    You look so good with the H&M clothes.
    Congratulations Ruben!!!

    • Reply
      December 12, 2018 at 11:50 am

      Thanks Leonel, appreciate it!

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